Hi Everyone! It is time for another STS update and this is one that I know will make you smile from ear to ear. We have finally reached the point in the editing process where we see the light at the end of the tunnel. After spending a couple of weeks speaking intently with each of our STS vendors and getting their update as to where they stand in the final phase of completing STS , we can at last announce a realistic time frame for STS shipment. Drum roll please……We expect to have STS released and shipped in time for Christmas. This of course is a guestimated time frame that, only up until now, do we feel comfortable and confident enough to share with you. As we have stated before, prior to this announcement, there were too many variables that needed to be considered and developed before an STS release date could even be calculated. And now that we have finally reached that point it appears that it “tis the season to be jolly” after all J
So where are we in the process right now? As I mentioned in detail on the last update, I am still working daily on the music and am now in the final stretch. Chris and NFL films are well into authoring all of the STS disc’s. Once the final phase of music gets composed and added in to the final shows, the last of the authoring will occur and then we move on to replication. Ahhhh, I just love the sound of that word, wink. That’s where Sony comes into the picture (quite literally). We have already been in contact with Sony and have the replication process set up to accommodate us in a timely fashion. Our plan is to send SONY finished master DLT tapes ( a DLT tape is what we send the replicator so they can make the DVDs) as we complete the authoring of each STS DVD instead of waiting until all the STS DLT tapes are done. Sony will then send us back check discs for us to review. Since there are so many STS discs we need plenty of time to carefully review all 41 discs. By sending SONY DLT tapes as we finish them it will allow us to be able to start the review process early and not have to worry about checking all the discs at the last minute. This way we can review each disc more carefully and when we get the 41st disc we will be able to review it in just one day and give the approval the next day to begin the replication process for all 41 DVDs.
Other news to report in this update is that we are both excited and proud to announce Paragon Sports as one of our Premier vendors for Fitness By Cathe products (Paragonsports.com). Paragon Sports, located on 18th and Broadway in NYC, is the largest specialty sporting goods store in NYC and has been in business for 100 years. They have offered to set up “a shop within a shop” for Fitness By Cathe products in their one and only Big Apple store. This will give Fitness by Cathe a great presence to customers worldwide as they not only have an exclusive store that takes up a whole block in NYC (which carries over 50,000 items) but they have a huge online shop as well. We are also working on some special deals for Catheites that shop at Paragon and wish to purchase other fitness related products.
We are also excited to have picked up another vendor, Sahalie, (Sahalie.com) which will carry our bands, double thick mat, and tubing on their website and in their next catalog.
Well, this certainly has been an update filled with lots of exciting news. Be sure to stay tuned to our future updates in which we will let you know how close we are to reaching our STS release goal. Thank you again for your patience and, most importantly, for your loyal support.
