They aren't aligned with animal cruelty. Like Chris/SNM said, Eggland's Best is a co-op. Some members of the co-op have been accused of animal cruelty. However, as was mentioned upthread, EB has taken steps to correct those problems at member farms. The point about the freshness is to show that they aren't some egg farm. They're working to change standards in the egg industry. It appears the charges were leveraged against one egg farm not owned by EB. Maybe someone has sources that list farms other than the farm in Maine. That's all I could find. Just helping to further clarify. I have no horse in this race or anything.
After further Googling, I'm not even sure the Maine farm is a co-op member. Every article I see says, "supplies eggs to Eggland's Best".
To most vegans, the act of branding and selling eggs (which Egglands Best indisputably does), no matter how happy the chickens are, no matter how clean and healthy the eggs are, is an unacceptable from of animal exploitation. The majority of vegans are very aware of the way animal agricultural business works - and for many of us, it's why we became vegan. I know Eggland's Best doesn't produce its own eggs, but that doesn't mean anything from a vegan standpoint. Their profits come from eggs, right? And eggs come from chickens. And keeping chickens for the purpose of selling their eggs is exploitative, since the chickens don't get any benefit from it - and indeed usually suffer for it.
I'm absolutely not condemning anyone for their personal food ethics. I don't want to start an argument about veganism. I'm just saying that
any form of animal exploitation is contrary to an ethical vegan stance.
I certainly don't expect everyone I buy everything from to be vegan - but I actually
do try to spend most of my retail dollars at shops that are vegan owned and operated.
I knew that Cathe wasn't vegan, and that didn't affect my support of her business - in fact, I was happy to support a woman-owned business, especially since her workouts ROCK. But if money I spend on Cathe workouts then goes to actively, publicly promote egg consumption, something I object to, I can't reconcile that with my own, personal ethics, and I won't spend any more of my money here (although clearly I can't stay away from the forums...).
I know lots of people who shop according to ethical principles. We're allowed to do that, and to talk about it - I'm glad that SNM noticed this thread, and obviously I wish they'd suddenly all go vegan and cancel the partnership - I really really want Shock Cardio! A lot! I know that won't happen, but I also really don't see the point of the egg partnership anyway. It seems like Cathe's business is fine without the egg angle.