First, I'm a PN girl and I love John Berardi. The whole PN program is designed for ordinary women who want to be the best they can be and are ready to commit to change. And, as JB stated, he gets A LOT of emails from men who want their women to join them in a fit lifestyle. I can tell you from my own experience having dropped 60lbs, changing my body comp (still lots of work to do) and working with A LOT of men, I hear the same pleas from the guys all the time: "How can I get MY woman to do what you did?" These are guys who look good, feel good, and work out and they want their women to be likewise, partly because they want someone they can do these things with and partly because they want to feel proud of their women. Also, fit people have a different mindset and live a different lifestyle than people who aren't so it makes sense.
Berardi is directing the article to men because he's trying to keep them from approaching their unfit partners in an insensitive way. It's a delicate balance but the bottom line is this: If you're a man who spends a lot of time and effort at being fit you want a woman with the same dedication. These are guys who would prefer the women they already have (isn't that a good thing?) but they're teetering on the brink, getting frustrated, and starting to look around. I see and hear it all the time so I can only imagine what Berardi's hearing.
Human nature is human nature. You can be insulted but it doesn't change what men feel. BTW, you want insulting (and enlightening), you should read the message boards over at t-nation.com. And TC's articles over there will make you realize how little women really understand men. Venus and Mars, I swear.