You've never heard of "punch buggy, no return"? It's a classic in Canada and I can tell you, seeing one of the original VW bugs is considered a legit reason to punch someone hard in the arm for no other reason.
My husband had to explain the commercial to me. I was like "what the heck are they doing???" He thought I was nuts for never hearing the term "slug bug". I told him it must be a west coast thing. Honestly, I'd never heard of it before though and still don't get the point. Dumb commercial anyways. Doesn't even look like a bug.
Yes, and that's what made it all the more fun when I was a kid. Because the person sitting next to me was always my one of my brothers or sisters and it gave me a "valid" excuse to punch them Slug bug is what we called it. And there was a VW dealership that we would drive by occasionally and I got to punch away!!!!!
I haven't seen the commercial but my girls and I play slug bug all the time! We never hit hard, just a gentle bump. Even the baby yells out "bug bug!" and starts waving her arms around to slug someone!