I love TJ's peanut butter filled pretzels, Belgian dark chocolate (they call it 'bittersweet'), whole wheat english muffins, the 6 oz. lowfat organic strawberry yogurts (tastes just like Stonyfields), chicken chipotle patties, organic creamy peanut butter, low sugar raspberry jam, extra virgin olive oil, shredded wheat cereal, uncured bacon, buffalo burgers, turkey party size meatballs, some Indian spinach sauce, dried apricots, all nuts, Barbara's brand Shredded Oats, I could go on and on!
For special occasion breakfasts (Xmas, Easter) I buy their frozen croissants and chocolate croissants. Trust me, they are incredible even though they look so tiny when you pull them out of the package. They thaw & rise overnight and grow 3x their size, then rise even more in the oven. Total YUM!
TJ's prices are excellent, even compared to regular grocery stores and substantially lower than Whole Foods. I do agree that the fruit at WFs tend to be better. They sell their own brand as well as 'healthy' name brands like Barbara's, Kashi, King Arthur Flour, etc.
The fresh food to go at WF's is amazing. I've taken DH and some friends there and they were all blown away. Their 365 brand is more reasonably priced and excellent quality. The maple butter is to die for on scones.
Gotta go wake the kiddies...