morningstar
Cathlete
Here's the bottom line from a business perspective:
People that don't need or want low impact modifiers will most likely still purchase STS Shock Cardio if modifiers are included.
However, people that do need low impact modifiers may be less likely to purchase the program if modifiers are not included.
Therefore, including low-impact modifiers is a sound business decision for Cathe, leading to a program designed to appeal to the broadest range of people without excluding anyone that can handle intense-level cardio.
Including modifiers also increases the lifespan of each workout DVD for each purchaser, so that the workout can be used as the purchaser gets older, gets injured, etc. Someone who does not need a low-impact modifier today may need one in five years- or even tomorrow.
It is important to again reiterate, my original request was to show only ONE background exerciser demonstrating low-impact modification options, NOT lower-intensity modification options.
People that don't need or want low impact modifiers will most likely still purchase STS Shock Cardio if modifiers are included.
However, people that do need low impact modifiers may be less likely to purchase the program if modifiers are not included.
Therefore, including low-impact modifiers is a sound business decision for Cathe, leading to a program designed to appeal to the broadest range of people without excluding anyone that can handle intense-level cardio.
Including modifiers also increases the lifespan of each workout DVD for each purchaser, so that the workout can be used as the purchaser gets older, gets injured, etc. Someone who does not need a low-impact modifier today may need one in five years- or even tomorrow.
It is important to again reiterate, my original request was to show only ONE background exerciser demonstrating low-impact modification options, NOT lower-intensity modification options.