I actually like Oxygen- I like that they promote women with muscles, strength and power. I like that they promote Tosca, who's in amazing shape and has built a great business for herself, starting at a later age, and I like that Robert Kennedy is clearly crazy in love with his wife. I had a subscription that I enjoyed each and every month. I didn't subscribe again after it ran out because I found that if you've read 12 Oxygen magazines, you've pretty much heard everything they have to say.
With regard to the ads, I enjoy advertising as an art, so they don't bother me. I look at them with an eye to both their aesthetics and their ability to manipulate, which is also an art form. I don't find myself buying the product, any more than I buy makeup when reading the ads in a beauty magazine, as I don't wear makeup. I find the typical beauty magazine much more annoying, as they really want women to hate how they look, feel, etc., as that's the only way they can sell themselves as our saviour.
To me, Oxygen is much more about empowering women to find their own strength. Yes, they accept the ads of sponsors that they don't promote or agree with in their articles to pay for the publishing of their magazines. To me that's WAY better than accepting the ads of sponsors and then promoting the hell out of those products as miracles in their articles, especially when they pretend that they've had women test the products or done research, whatever. That just treats readers like they're stupid and is a much more powerful form of manipulation, as readers tend to trust the publishers of magazines as someone that wouldn't lie to them just to sell a product. After all, we assume that magazine publishers are in the business of selling magazines, not products, and therefore they would have no reason to try to manipulate us into purchasing those products. Other fitness magazines are really blatant about this too- it's why I stopped buying Fitness Rx for Women. Oxygen really doesn't do that - the only things they really push are Tosca's books and it is quite obvious why - they aren't trying to be subtle or sneaky about it.
I definitely think it was a bad idea to put pills in the magazines, but I also think it's a really bad idea to put perfume samples in magazines and the perfume bothers me more.