I would murder those waffles. I LOVEY LOVEY LOVE cheesecake!
Also, this reminded me, did anyone thing it was weird that Oxygen Magazine came out with a book that is a ripoff of this guy's book? Theirs is called "Pick this, kick that" and it looks exactly like "eat this, not that."
Seems weird to steal an idea in the same industry. I guess you can't copyright a format, but I was still really surprised (and disappointed).