I want to recommend this book to anyone who is interested in what we eat and what we are feeding our children. The ingredients, the manipulation of said ingredients and the advertising that goes into selling us not only junk that is not good for us but is harmful. Sure we all know this but this book really brings it home. Anyone with concerns about what their children are consuming should read this. If you are not concerned, you should really read this. It really makes you take another look at your diet and believe me after reading this it is much easier to pass on the temptations--soda, chips, cereals, cookies, pop tarts etc.