Don't forget the rest of the world!
Dear Danna,
I can't give you any figures, but I thought I'd point out that fitness videos from the States (as well as home-grown versions) are also sold abroad. I lived in England for many years, and loads of shops carry vidoes such as Kathy Smith, Kari Anderson, Keli Roberts, Denise Austin, Cindy Crawford etc, and Gin Miller. There are also specialist dealers for Karen Voight. I now live in Spain, and here there's the added problem of dubbing, but you can still buy Jane Fonda, Callan Pinker, and Leticia (sic?) Jackson vids in normal stores, plus in specialist aerobic instructor stores you can get undubbed copies of CIA videos, as well as most of those mentioned for the UK. Then there's internet shopping - anywhere that offers PAL format videos is doing so for the European market (eg. Collage Videos). So, the home fitness enthusiast community may not be obvious, certainly isn't a majority, but is definitely out there, all over the world!
Not only that, but each country manufactures their own - e.g. in VF there's a review of a tape by Diane Youdale, Summer Beach Body, an English tape - one of the very few which seems to have made it to the States. There are also tapes, in English, from Italian, Swedish and Dutch aerobics instructors, as well as own language tapes from all these countries plus Spain and France, just to name the ones I know of.
Globally, Cathe has a major drawback, never having released anything in PAL format, so us poor geographically-challenged folks couldn't enjoy her workouts till now - exercise DVD's are non-region specific!
I got a DVD player for my birthday, in June, with some help from my mom, and ordered Cathe's first DVD before I even had the player. Now there's just the torment of having to wait an extra month or so for the new ones to come out! I'll be jealously reading all the rave reviews, I'm sure.
Anyhow, just thought I'd add my "beat" to the pulse of the workout community. None of my friends here in Spain share my interest, being mainly non-English speaking, so I, too, come to the internet to meet like-minded people. Hope this wasn't too long-winded.
CeeJay