I am white, white, white!!!And, my sister is a dermatologist (for some reason that doesn't look like it's spelled right-that's the teacher in me), so between us we've tried MANY self-tanners over the years. The ones that were the worst were Hawaiian Tropic and Estee Lauder (people actually said, "nice bottle tan"). My favorite one, as well as my sister's is Coppertone Endless Summer (both light and dark). My 2nd favorite is Neutrogena in the yellow bottle.