from the giftcard announcement post.... specifically: Gift Cards may not be used for presale items
Some things you should know:
#1 We’re not sure of what kind of demand to expect and we only have 500 cards currently in stock. This may be enough cards to last until next year or we may run out of Gift Cards on Thanksgiving Day. If we do run out we should have more cards in stock by December 10th.
#2 Gift Cards can not be redeemed until after December 24th.
#3 Gift Cards may not be used for presale items, but may be used for any other DVD, video or product we carry.
#4 From time to time we may run specials for Gift/Loyalty Card holders
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