Maybe FITtv needs to market Cathe better.
Some commercials emphasizing the types of workouts she does and who does them -men and women - would be a good start.
My daughter has started lifting weights on her own, and I have pointed her to Cathe (I have lots of shows on DVR now) so she can learn correct technique/form.
I can think, off the top of my head, of what the pitches for all-star, gilad, sharon, namaste and shimmy are, but I don't recall ads for Cathe.
My $0.02
cheers,