Is this the one by Robert Ferguson? That's the only website I could find. The picture of a sample meal is Country Fried Chicken, 2 Biscuits and Gravy, and baked beans. A 4 oz piece of chicken is 296 calories, 2 biscuits and gravy are 998 calories, and 1/2 cup of baked beans are 157 calories (according to FitDay), for a total of 1451. Even if you only had half a serving of the biscuits and gravy at 499 calories, you'd still be at 952 calories, for one meal - not to mention all the fat for clogging the arteries. Though I am surprised at how few calories a piece of fried chicken has - I would have expected a lot more.
I totally agree with eating "whatever" you want as long as the portions are normal, but the the quality of the "whatever" is what is important. Personally, I'd rather have yummy healthy food in sensible portions, than food that can make me sick.
Here's another one called the Food Lover's Diet, that looks like it incorporates more healthy food.
http://www.fitnessmagazine.com/weight-loss/plans/diets/the-food-lovers-diet/
I would be skeptical of any product that doesn't let you at least take a tour, to see what you're getting. Bet if you bought it, didn't like it, and returned it within his time frame - you'd have a heck of a time getting your money back.
Kirsten