My husband bought the book, he has about 60 pounds to lose, and likes the no nonsense approach. I was also very put off when I saw an ad for one of his weight lose products, I think it was pills two different kinds one for pear shaped women and one for apple shaped?
I thought, Oh great another person whom I respected for his direct approach putting his hand in the pockets of people desperate for a quick fix. Maybe I too am wrong, but somehow this felt all wrong.