That's her new clothing line - Bitten - carried by Steve & Barry's starting today. Nothing costs over $20.00! I knew about it from watching Oprah, so I was curious to check it out. Great stuff, quality compares to Old Navy, and cheaper! Sizes seem to run small - I tried on a jacket and a medium was tight. I normally wear a small or medium. She's a breath of fresh air compared to bratty Paris Hilton.