You can get it cheaper than that price for around $85.00...which is still very steep. I personally couldn't keep up with the usage directions. I can't say it didn't work since I didn't follow through. I did try to use it twice a day for about 2 months....I didn't see any noticable improvements. From what I understand it takes a long, long time to show some improvements, somewhere along the lines of 6 plus months or so. Don't be fooled into thinking they will disappear, they don't.
If I remember, it said to use it 3 times a day. Kind of hard when you are at work or running about. I think you had to let it dry before putting your clothing on...or something like that that I thought was ridiculous unless you were at home.
I haven't heard great things about it for stretch marks. I'm sure you can search the internet for opinions.
Namita