I lowered my cholestrol from 270 to 212 without medicine. I only use canola or olive oil for fat. I try not to eat processed foods or foods with partially hydrogenated in the label or fructose or corn syrup. I use flaxseed and berries every day in my protein shake and that increased my fiber intake as well. I try to eat natural foods such as fruits and vegetables and I eat flaxseed bread sparingly. Other things to reduce is red meat and saturated fats (and perhaps prepared foods).
I did learn that I was an egg responder when I participated in an egg study. What that means is that when I eat whole eggs, I have an increase in my cholestrol, total and HDL (NOT LDL). The interesting thing about that, however, is that I needed to increase my HDL so to do that I increased my whole egg intake. I had reduced my good cholestrol to 28, by reducing my fat intake, and finally worked it back up to a better 50's number.
I am now on Zocor (did not like Lipitor and muscle soreness) and have seen my cholestrol go down to 198 (LDL is 128, much better than 135 with lipitor!).
Also, I do not like to eat Oatmeal (not the instant or any kind) but it is also a good reducer of cholestrol. Perhaps I can add that if my DH makes his meatloaf....
Exercise, fiber, and natural diet will all help you in reducing your cholestrol. It does take a while to see results.
Good luck,