Yup I just went to the grocery store, I spent somewhere in the ballpark of 130 bucks for three people. I calculated 45 of that was fresh fruits and veggies, $10 alone in raw nuts, almond and soy. I buy all free range so that adds another 10-15 dollars in total to those food items, it's truly insane. I started really thinking about this when the isopure dicussions came up and I saw the cost, it's getting a little scary. I have a friend that just brought up the point that it's cheaper to get a burger deal at MickyD's than one of their salads? Ah well at least they are offering salads, I suppose:-(