Ah, Festivus isn't what it used to be:
The commercialization of Festivus
Festivus: Proof that even a holiday that was created in protest of Christmas cannot avoid the commercialization of American marketing. Here are a few products that have been created in response to Seinfeld’s Festivus.
Two books have been published about Festivus. Allen Salkin’s 2005 “Festivus: The Holiday for the Rest of Us,” tells how Festivus is celebrated today, while Daniel O’Keefe’s “The Real Festivus” explains how Fesitvus is celebrated in the O’Keefe family.
For those who wish to do away with the extravagance of a Christmas tree, a Festivus pole is the fit for you. The Wagner Companies of Milwaukee, Wisc., offers a 6-foot, 100-percent aluminum pole for $38, available at
http://www.festivuspoles.com. In adherence with the precepts of Festivus, their poles are unfinished. “If you wish to avoid this issue, you may coat your Festivus Pole with any commercially available car wax product, but you could be crossing the line by being too concerned with outward appearances,” according to the Web site. Festivuspoles.com also provides free Festivus greeting cards that can be emailed to all your Festivus friends.
In 2000, Ben and Jerry’s created an ice cream flavor called “Festivus.” Since then, the flavor has been renamed “Gingerbread Cookie,” but you can bet your brain freeze that the holiday-icious taste of festivusity still lingers.
The award-winning Minneapolis Town Hall Brewery offers a beer called Festivus to celebrate the season.
Oklahoman’s own Grape Ranch Vineyards in Okemah produces a red wine called Festivus. They also hold an annual party in celebration of Festivus, which will be held on Dec. 16 from 1 p.m. to 6 p.m. For more information, visit graperanch.com.
Pedroncelli Winery in Geyserville, Calif., produces a Festivus wine – a 2003 cabernet sauvignon that is just right for quaffing. The wine is described as "a wine to toast grievances by, and a wine to embolden your most bodacious feats of strength.