I do - religiously. I dont think I believe what I read, but when it states "I should be careful where I step this morning", Im not only caucious working out on the "step", Im also looking out for any doggy do's in the park!.
I never read it. And when people ask me what sign I am, which thankfully doesn't happen anymore, I say something random. "Geminii, Scorpio, Taurus" Whatever I say, the other person says, "Aaaaah, I knew it."