Some of my WS friends and I are trying to get a handle on whether Martha Stewart's company is investable given the hot water she's in over the insider trading thing. I contend that female fans of Martha (myself included) will not abandon her and her great products if she ends up being embarrassed or has to make restitution or some sort of plea agreement. She has steadfastly denied that she did it, but things look bad on her broker's end.
Her company (which is a very solid company) stock is down huge since this story broke and people are shorting it aggressively, yet I think that might be a mistake because her targer market doesn't give a damn if she sold her Imclone stock on insider information so long as she keeps selling us those cool cookie cutters and doodads.
So, give me a vote. Are you going to quit shopping Martha? Do you care at all about the insider trading thing?
Her company (which is a very solid company) stock is down huge since this story broke and people are shorting it aggressively, yet I think that might be a mistake because her targer market doesn't give a damn if she sold her Imclone stock on insider information so long as she keeps selling us those cool cookie cutters and doodads.
So, give me a vote. Are you going to quit shopping Martha? Do you care at all about the insider trading thing?