I think right now they are running a special - 2 for $28. I agree it is not cheap, but personally, I do think it is *that* good. I tried a knock-off from Target once, but it was not even close. The consistency really is smooth as butter and I love how soft it makes my skin feel.
If you do like their stuff, it makes sense to get the Love Your Body Rewards card that an earlier poster mentioned. I don't usually go for frequent shopper cards when you have to pay for them, but this is one instance when I can say it really does pay off because I like so many of their products. It's $10 for the card and you get 10% off every purchase plus you earn points. For every $20 you spend, you earn 1 point or 2 pts for every $50. When you reach 4 points, you get a free $15 gift; at 8 points, you get a free $25 gift. You also get a $10 gift on your birthday.
I don't know about the honey shampoo as I have only tried the olive, which is for normal/dry hair. (Mine tends to be dry.) I actually alternate using it with Redken shampoo/conditioner, but I like it. The olive is supposed to be a glossing shampoo, and I think it does leave the hair soft and shiny.