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The other option would be to give download users a credit for Cathe on demand so they can at least try a premix, and then decide if they want to subscribe on an ongoing basis (e.g. a credit equal to the amount the paid for the download).

What I mean is that you could create a version of On Demand that has all the premixes from the DVDs and allow download buyers to access the premixes that equate to the videos they have bought.

Isn't the obvious solution to this problem to allow people who have downloaded to have access to the online workout blender?

Does this include squat rack legs and the ab workouts?