After every shower, while skin is still warm and SLIGHTLY damp, I massage on Neutrogena Body Lotion with Light Sesame Oil...from the neck down. I do not itch anymore. My DH is ALWAYS commenting on how good my skin feels. Even my son is constantly rubbing my arm, leg or belly (that may be "mama's boy syndrome"). It smells AWESOME and gives the skin a nice glow. Try it!!
If you have a few specific patches that are getting to you, put some hydrocortisone cream on it.