The Firm introduced me to weights and the fact that women could lift weights and not look masculine.
Cathe has taken over though. Her variety of weight workouts that are sequenced in different ways and are a balance between traditional and newer, innovative techniques make her the leading figure in the fitness industry.
I can't express how much respect I hold for Cathe.
She is down to earth and a nice person who does not act like the celebrity she is. If you have ever met Cathe personally, you can tell she is genuine and really cares about us.
She is an excellent business person who knows how to surround herself with experts. Her cast, her executives like Chris Williams, Greg Twonbly, The Step Company, etc.
If I were writing an academic paper, thesis or dissertation, I would cite S&M as an icon of the best practices of business.
Cathe's influence and practices extends beyond the boundaries of physical fitness.
She is a very astute business person and is highly intelligent and goal driven.