You wouldn't believe the retouching they do for fitness magazines or even commercials. Even the men get a perfect 6 pack, with a click of a mouse. Women can get scars removed, tummy shrunk especially of the bright light and special stance doesn't take it all away. Slimmer thighs/hips, a butt tuck, smooth even skin, no suntan lines, longer legs, better looking hair, you name it, it can be done. I did digital backgrounds for photo shoots, for a while, and 99% of the time, I would have said that the finished photo was the model's better looking younger sister, then the women I seen standing in front of the white back drop. Yes, you can also look younger, with a mouse click.
I'm not kidding when I say, you will not recognize a model on the street, and when you find out, your jaw will drop as the person in front of you, doesn't look anything like that photos you've seen. A lot of times the hottest models of today can walk into a coffee shop filled with men, and be ignored. I've seen it happen several times, while I was doing digital backgrounds and had a coffee break. If they aren't all dressed up and dolled up, they get looked at, just like any of us would. As well, they are just like us, still have imperfect bodies, this or that about them that isn't just right, unlike the photos. They just got the right build and frame to be a model and the camera likes them. As well as the retouching equipment, as you still got to have that camera quality to be retouched nicely. As i've seen re-touching do some horrible jobs as well and it's just the person's camera appearance, I have no other way to explain it. And what's usually odd, is that these people are generally really pretty in real life, put them in front of the camera and it turns them into plain jane/joe.
Kit