I just ordered and received this bra from Victoria's Secret. It was on The Today Show last week as being a #1 pick and decided to try it. It is tagless and has built in side lift and is very smooth. I'm only 32A, so I need the push up, but don't want it to look fake or weird. It has a rubbery quality to it, so it's very smooth and makes "the girls" look great and it's very comfortable. Since it's made of this type of material, it's hand wash, no dryer, etc. although that's probably how most people wash their bras anyway. Probably the only negative may be that the fabric isn't going to be super breathable, but it's not like I'm wearing it as a workout or jog bra.