I agree to an extent; while this is true and def helps the selling point for EB, at the same time, the consumer has to adhere to some responsibility on their part. We all have the common sense and resources to know that there are more things behind 1 product that lead to looking like Cathe, including an overall healthy diet and an exercise regimen. Adding lean protein to your diet like eggs is only one out of many ways to reach that goal. I'll prob get flamed for this next sentence but I think today, way too much blame is placed on the advertisers and consumers have zero responsibility in their purchasing decisions. This goes back to the JM discussion; would I like to look like her? You bet! But did I run out and buy all her supplements when I saw her face plastered all over them online and on TV? Nope, because I don't agree that supplements are the way to go about things and I know that if I take these, I won't grow into a JM clone. It's not rocket-science, it's common sense.
I'm not taking any responsibility off of consumers(so no flaming here), but advertisers know that most consumers are lazy and/or uninformed (do not read as stupid) and want everything NOW! (not yelling, just emphasizing how quickly consumers demand results). Trust me, advertisers know that people like you and me are in the minority - if I don't like it, don't trust it, I don't buy it no matter who promotes it. So they don't bother with us. With the others? Those kinds of visuals work.