PETA is ridiculous. I sometimes think they do more harm than good in terms of animal rights, with headline-grabbing pranks like this one.
I think PETA has a split personality.
There's the PETA that does investigations into animal cruelty (like how animals testing Iam's pet food are treated) and encouraging people to lead more humane lives. Then there's the WTF? PETA of the "rather go naked" ads and going to extremes.
I support one, but I'm really annoyed by the other.