FOR IMMEDIATE RELEASE
April 13, 1997
No, the newest creation from Step N Motion, the leading provider of step aerobic videos in the U.S., isn't embarrassing brides with an off-color theme. Quite the opposite, the tape is bringing a rosy, healthful glow to many a betrothed woman's cheek thanks to a workout routine specifically designed for brides.
Titled "How To Get In Shape For Your Wedding" , the two-hour video is the first of its kind for this selective market. It consists of two parts, each lasting about 50 minutes. The first half is a step aerobics workout, and the second part is made up of toning exercises. Each section can be completed on alternate days. The program features renowned Aerobics Instructor Cathe Friedrich, who has starred in more than a dozen workout videos. It also contains a closing segment in which Ms. Fitness World and USA Carol Semple discusses the importance of nutrition and a proper diet.
Over 2,360,000 women were married last year in the United States …and most would agree that the most important day in their life for looking their absolute best, was their wedding day.
The National Center For Health Statistics states that the median age of all first time brides in 1994 was 24 years. This number changes slightly to 27 years when all brides are considered. Undoubtedly, women in this age group are already overly concerned with their appearance. With the added pressure of a wedding and having to walk down that aisle, it is no wonder that so many brides to be go on a diet or greatly increase their level of exercise.
According to a recent survey conducted by Modern Bride Magazine, 84 percent of all brides wanted to lose weight before their wedding. In order to achieve this, 64 percent planned to exercise or increase their level of fitness. And most prefer to workout at home. These factors indicate that "How To Get In Shape For Your Wedding" would be an ideal shower gift. With the average cost of a wedding dress costing $776, the video is a small investment that can pay lovely dividends for conscientious brides.
Each year new brides help to generate $35 billion dollars in retail business. While June and August are the busiest wedding months, most marriages are spread evenly throughout the year. As you might expect, December is the #1 month to get engaged, with 16.1% of all newlyweds.
A recent bride herself, Cathe devised the workout program during her engagement. Says Cathe, "Other brides-to-be kept asking me what they could do to look their best on that day of days. So I selected aerobic and toning exercises designed to help women reach their weight and fitness goals safely." Wedding music arranged to a distinct disco-jazz beat gives the video unique tonal qualities. Included throughout are clips from Cathe's own wedding, which help to keep prospective brides entertained and focused on their goals.
"How To Get In Shape For Your Wedding" retails for $19.95 and is available at bridal shops, department stores, gift shops and video stores in most areas. Copies can also be ordered by phone: call Step N Motion Videos at 1-800-433-STEP.
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