I agree with the other's - this is kinda bizarre. The guy is basically telling us to do what we already know we need to do - eat right and exercise. I use supplements and protein drinks but not their's (I do believe he's trying to increase his sales volume here). I'm a certified fitness instructor and believe that if you watch not just what you eat but how much of it you eat, that will give you a good beginning. Then, you just need to exercise, at least 3xs a week. His cardio option is not to bad but my professional concern is the working out on an empty stomach.
To your health!