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(800) 433-STEP |
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Why 1998
Will Be Known as The Year Women Discovered |
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| If you are a writer for a newspaper or magazine and are interested in reviewing Cathe's newest video please contact us at gocathe@covad.net | The
barbell is perhaps the oldest piece of exercise equipment, but until now
it has mainly been used by only men. On the other hand, aerobics has been
going strong for 20 years, but is still predominately a female activity.
This is all about to change, thanks in part to Cathe Friedrichís newest
video ìMaximum Intensity Strengthî.In her latest video, Cathe combines the look, feel, music and instruction of an aerobics class with comprehensive strength training benefits of the barbell and heavy dumbells. Now, women that would never venture into a free weight room will feel completely comfortable ìpumping ironî at home. And men who would normally never buy fitness videos, or for that matter be caught dead in an aerobics class, will now be able to join their wives in an activity that is very familiar to them. |
| The marriage of
these two concepts (aerobics & weight lifting) is a match made in
heaven. Women feel more comfortable working out with weights in an ìaerobic
classî environment while men are more likely to try a fitness video that
incorporates what they are used to - weight training! Strength and endurance training with weights have proven to be the best way for men and women to prevent the loss of muscle tissue. If done on a regular basis a person can even increase their muscle mass resulting in benefits, such as: increased bone strength, stronger tendons and ligaments and a decrease risk of injury. |
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ìIf You
Think Cathe Friedrich is Tough On a Step |
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| ìMaximum Intensity Strengthî is a 73 minute advanced muscular conditioning video starring Cathe Friedrich. This workout requires the use of a barbell (15 lbs to 40 lbs), dumbbells (5 lbs to 20 lbs) and a 8 to 10 inch Step. Cathe has designed this killer video to work all the major muscle groups including the abdominals. This workout should be alternated with Maximum Intensity Cardio (or any of Catheís step aerobic videos) for a complete and balanced workout. | |
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